Challenge:

AmCap supported a large, distributed network of branches and loan officers that required high-volume, fast-turnaround marketing materials—while maintaining strict brand and compliance standards.

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Key challenges included:

• Managing marketing requests across 120+ branches and 400+ loan officers
• Producing presentation-ready materials under tight deadlines
• Ensuring brand consistency and compliance across all deliverables
• Supporting ongoing campaigns, events, and communications without bottlenecks
• Balancing speed with quality in a highly regulated environment

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My Role:

Assistant Brand Manager & Marketing Execution Support

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I supported AmCap’s brand and marketing operations by managing high-volume requests, building repeatable systems, and delivering compliant, presentation-ready materials across digital and print channels.

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What I did:

• Managed internal marketing request workflows across branches and loan officers, prioritizing volume and turnaround time
• Designed and produced event flyers, digital ads, and promotional materials tailored to local and regional needs
• Supported email marketing campaigns, including content creation and distribution
• Assisted with print marketing materials, ensuring brand consistency and compliance
• Supported social media content, contributing to ongoing brand visibility
• Assisted with Google Ads campaigns, supporting paid marketing initiatives
• Developed and maintained branded templates for proposals and presentations, reducing manual formatting and review time
• Performed QA and compliance checks to ensure all materials met brand and regulatory standards
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Outcome/Impact:

• Enabled consistent marketing support across a large, distributed organization
• Improved turnaround time for marketing materials through repeatable templates and workflows
• Maintained brand consistency and compliance at scale
• Reduced friction between branches and marketing by clarifying request processes
• Supported ongoing campaigns, events, and paid initiatives without adding internal headcount

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Artifacts:

• Event flyers and promotional materials:
• Email marketing examples
• Print materials
• Google Ads examples

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note:

Some materials are proprietary; representative examples are shown to demonstrate scale, consistency, and execution.