Challenge:

SIM needed consistent, on-brand marketing execution across national programs, chapters, events, and communications - assisting the head of Marketing while they were being promoted to Director of Marketing.

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Key Challenges:

• Maintaining consistency across national and chapter-level messaging
• Increasing social media engagement and follower growth
• Supporting multiple initiatives simultaneously (event branding, newsletters, programs, awards)
• Modernizing brand presence while respecting an established professional audience
• Producing marketing assets quickly for time-sensitive campaigns.

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What I did:

Marketing Support & Execution Partner

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I currently support SIM's national marketing efforts under the Marketing Director by executing day-to-day marketing initiatives, strengthening brand consistency, and helping the team maintain momentum across multiple programs and communication channels.

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Current Scope:

• Social media strategy and execution, contributing to consistent posting and engagement across national channels
• Help grow SIM's LinkedIn presences to 14k followers through ongoing content support and campaign execution
• Assist with newsletter content and distribution, supporting recurring communications to members and stakeholders
• Designed and updated event marketing assets, including graphics and promotional materials for national programs and initiatives
• Contribute to brand modernization efforts, helping refresh visual direction and messaging while maintaining professionalism
• Support messaging and positioning across campaigns to ensure clarity, consistency, and alignment with SIM's mission
• Collaborate with internal stakeholders and volunteers to deliver assets under tight timelines for events, announcements, and campaigns

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Outcome & Impact:

• Strengthened brand consistency across national marketing channels
• Support measurable growth in social media followers and engagement
• Enabled timed delivery of marketing assets for multiple concurrent initiatives
• Helped the internal team maintain execution momentum without adding headcount
• Improved clarity and cohesion of messaging across programs, events, and communications

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Artifacts:

• Social media content and engagement growth (LinkedIn)
• Event marketing graphics and promotional assets
• Newsletter content and campaign support
• Brand and messaging updated across national initiatives
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Note:

Some materials are proprietary; recreated samples are used to demonstrate systems, workflows, and execution approach.