Challenge:

SIM needed additional marketing capacity to support a growing portfolio of national programs, events, chapter communications, and digital initiatives while maintaining consistency across an established member-driven brand.

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As priorities expanded, the marketing function needed hands-on execution support that could move between content, campaigns, digital projects, brand stewardship, and stakeholder coordination.

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Key Challenges:

• Maintaining brand and messaging consistency across national and chapter-level communications
• Supporting multiple programs, events, research initiatives, and campaigns simultaneously
• Increasing digital engagement while maintaining a professional member-focused voice
• Coordinating deliverables across staff, volunteer leaders, vendors, and external partners
• Supporting a large-scale website migration and brand modernization initiative
• Delivering time-sensitive marketing assets without slowing ongoing communications

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What I did:

Integrated Marketing + Operations Partner

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I work directly with SIM's national marketing leadership to support integrated marketing execution across content, digital, events, programs, brand initiatives, and ongoing member communications. My role combines day-to-day execution with project coordination, helping connect priorities across internal stakeholders, chapter leaders, vendors, and external partners.

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Current Scope:

• Manage and support national social media content, campaign planning, scheduling, and performance-oriented execution
• Develop content for SIM Connect and other recurring member communications
• Support messaging and promotion for national programs, research initiatives, awards, sponsorships, and events
• Create and maintain campaign assets and branded templates across digital channels
• Coordinate marketing deliverables across staff, volunteer leaders, sponsors, and external stakeholders
• Support brand modernization and consistency across national and chapter-level communications
• Contribute to the national and chapter website migration through content architecture, page planning, UX recommendations, QA, vendor coordination, and brand implementation
• Build repeatable marketing processes and systems to increase execution capacity across concurrent initiatives

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Outcome & Impact:

• Increased consistency across national campaigns, events, programs, and member communications
• Supported measurable audience growth and stronger digital engagement
• Expanded the marketing team's execution capacity across concurrent initiatives
• Improved coordination and delivery across internal and external stakeholders
• Supported modernization of SIM's digital presence and brand standards
• Helped maintain ongoing campaign and communication output while larger strategic projects moved forward

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Artifacts:

• National social media campaigns
• SIM Connect newsletter
• Event and program marketing
• Brand templates and campaign assets
• Website migration planning and page architecture
• Chapter website standards
• Campaign/project workflows
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Note:

Some materials are proprietary; recreated samples are used to demonstrate systems, workflows, and execution approach.